How Noble Purpose Creates a High Performance Sales Culture

Published May 11, 2014 • via Forbes.com • Contributor: Lisa Earle McLeod

What does your leadership team talk about in meetings? Do they spend the majority of their time discussing sales results or customer outcomes?

If the preponderance of your team’s internal narrative is about sales numbers, you’re heading down the road to mediocrity.

The data is clear, organizations with a Noble Sales Purpose who focus on the impact they have on their customers, outperform organizations that focus on sales targets. Rick Russell, Chief Commercial Officer for Sunovion Pharmaceuticals drove double digit top and bottom line growth by making the Noble Purpose of patient health the nexus of their organization.

Check out the three key things Russell and and his team did to drive revenue growth in the full article here at Forbes.com.